Old Logo (left) and New Logo (right)
Out of the MANY different announcements made @Ignite is the fact that Microsoft has created a new logo for the Microsoft Azure cloud. The old logo could be described as a cloud with a module connected to it. It wasn’t exceptional, but it was unique to Microsoft Azure. Microsoft released a brand new logo for Microsoft Azure. Not only that! But, Microsoft has released a new “Azure Manifesto” video as well to inspire all of us “change agents” to unlock the power of the cloud!
The new Microsoft Azure logo is a bit more abstract, and it doesn’t include a cloud in it anymore. If you’re familiar with the Microsoft Office icons / logos, then you may recognize a similar style theme. It also forms a letter “A” that obviously represents the name “Azure”.
Along with the new logo comes a new tagline as well:
Azure. Cloud for all.
This isn’t perhaps the biggest news in Microsoft Azure, but it’s still interesting. Any re-branding is interesting, even when it’s just a logo / icon.
I think Microsoft found it important from a commercial standpoint, hat the ‘A’ is visible in the new logo, and of course they can start a new marketing campaign..
What do you think of the new logo?
Source: Microsoft Azure gets a new Logo and a Manifesto – Build Azure
Cloud Astronaut 
The old Azure logo always confused me. It looked to me like earbuds, which made me think of a cloud-based music streaming service. But, at least the rounded shape was comfortable and welcoming.
The new logo reminds me of camping in a pup tent: cold and harsh. I can’t help to see the similarity to the Bing logo. The pointy edges are much less inviting, and I would be at a loss to explain what the service is or does or offers. It’s just a logo, and it doesn’t drop hints.
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The old Azure logo always confused me. It looked to me like earbuds, which made me think of a cloud-based music streaming service. But, at least the rounded shape was comfortable and welcoming.
The new logo reminds me of camping in a pup tent: cold and harsh. I also can’t help to see the similarity to the Bing logo. The pointy edges are much less inviting, and I would be at a loss to explain what the service is or does or offers. It’s just a logo, and it doesn’t drop hints.
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